BALL Corporation has teamed up with Brazilian brands Soffie and Aeroflex to launch the first aluminium aerosol cans certified by the Aluminium Stewardship Initiative (ASI) in the world.
The certification is said to guarantee that the aluminium used in the packaging follows the ‘highest standards’ in environmental, social, and governance (ESG) criteria, from extraction to the final product.
“This is more than a launch; it’s a statement of purpose,” said Victoria Marletta, VP commercial of personal and home care at Ball Corporation. “These aerosol cans are a tangible example of how we partner with customers to bring sustainability to the shelf, making it simple, visible, and scalable. Together with Soffie and Aeroflex, we are elevating the industry standard for personal care packaging.”
Soffie’s ASI-certified deodorants, including the new Soffie RUN Live and Soffie RUN Ultra lines, are focused on the running and athletic community. The packaging is said to embody the ‘vibrant, energetic essence’ of sports culture with ‘bold’ design and messaging that resonate with athletes and fitness enthusiasts.
“We are proud to lead by example and be the first in the world with ASI-certified aerosol packaging,” added Clynton Cortez, founder of Soffie. “Ball has been a true partner in this journey, supporting our mission to combine performance, quality, and environmental responsibility in every product we bring to market.”
Aeroflex, a manufacturer with a portfolio of personal care products including deodorants, hair sprays, dry shampoos, and body sprays, has also launched ASI-certified aerosol cans. “This achievement reflects our values and our vision for the future,” said Geisa Miksza, executive director. “Partnering with Ball allowed us to bring innovation and environmental commitment to our customers in a way that is both meaningful and scalable.”
The development of these packaging solutions involved cross-functional collaboration between Ball’s commercial, sustainability, supply chain, and R&D teams.
