EIGHT companies are set to team up for The Label Trail, a guided experience during Labelexpo Europe 2025.
Avery Dennison, CERM, CarbonQuota, Esko, Grafisk Maskinfabrik (GM), KURZ, SCRIBOS and Xeikon will take part in the initiative, which provides attendees with an end-to-end exploration of the label production process, focusing on carbon measurement and sustainability, automation, and smart packaging solutions.
From September 16-19 at Fira Gran Via in Barcelona, visitors will have the opportunity to follow the fictional brand ‘Dancing Fish’ as it expands into the nutritional supplements market and requires new labels for its products to meet new market demands, whilst measuring and reducing its carbon footprint.
The Label Trail encompasses every stage of the label creation journey — from job specification, order handling, prepress and automated carbon footprinting to digital printing, embellishment, and finishing.
Participants will gain insights into how low-impact materials, carbon measurement and sustainable processes contribute to reducing environmental impact. The Label Trail will also illustrate how digital content and traceability features enhance consumer engagement and meet compliance requirements.
Industry experts will provide knowledge on topics such as carbon data management, regulatory compliance, and supply chain transparency.
Each guided tour lasts approximately one hour and is limited to 20 participants. With 14 time slots available over the four-day event, early registration is recommended to secure a preferred time.
To register for The Label Trail, visit https://pages.xeikon.com/xeikon-labelexpo-2025
