EP Group, a UK-based specialist in manufacturing paper bags, has launched a new campaign aimed at fashion retailers.
The Bag as Brand campaign looks to urge fashion retailers to utilise the ‘overlooked’ touchpoint of paper bags.
EP Group’s RePapaPac bag, which is utilised by Marks & Spencer, is described by the company as a high-performance, fully-branded, truly reusable paper bag, with it designed to be ‘sold, reused, and seen again and again’.
Si McMahon, marketing consultant at EP Group, said, “Fashion is all about self-expression. RePapaPac makes the bag part of that. It’s a product that customers are happy to pay for and proud to carry. Not just to take their items home, but to reuse over and over again.”
The company added that the RePapaPac has been tested to withstand up to 50 uses; able to carry up to 16kg; is tear-resistant and water-resistant, printed in high impact, full colour; and fully recyclable at end of life.
Packaging Scotland spoke to Si McMahon on the RePapaPac earlier this year. To read the article, click here.
