COVERIS has introduced a new board-based MAP tray solution for the meat, fish and poultry sector.
The new BarrierFresh MAP trays are said to reduce plastic by 90% whilst maintaining recyclability and shelf-life. The product combines board with a specially developed EVOH barrier film to deliver a fully printable, hermetically sealed, single-SKU pack.
Coveris explained that the 21-day shelf-life packs are an ‘ideal’ solution for the breaded poultry, meat and fish category, as well as prepared food applications. BarrierFresh MAP trays are described as lightweight, stackable, and compatible with many existing machinery lines, subject to application.
Will Mercer, Coveris business unit paper’s research and development director, said, “Our BarrierFresh MAP solution marks a unique breakthrough for this category, offering a reduced-plastic, reduced-packaging solution that delivers the same barrier performance and shelf-life benefits as traditional rigid plastic trays, whilst maintaining recyclability for the consumer. The launch of BarrierFresh MAP trays aligns perfectly with our vision of No Waste and supports the industry’s growing demand for reduced-plastic alternatives.”
