SNACK brand Awfully Posh has re-launched its peanut range in a 100% recyclable wrapper made from paper, replacing conventional nut packaging made from polypropylene.
The relaunched peanuts will be available to the UK pub and bar market, with an initial launch planned in partnership with RedCat Hospitality – the operator behind the Coaching Inn Group and RedCat independent pubs.
Developed by paper packaging manufacturer EvoPak, the new wrapper (known as MRCM) uses the same technology as the world’s first fully recyclable crisp packet. The packaging incorporates a layer of Hydropol, which is said to make unrecyclable packaging fully recyclable as it is dissolvable and biodegradable. The polymer technology developed by Aquapak breaks down in all existing recycling streams.
The wrappers have been certified as recyclable in standard paper recycling mills by OPRL. This means they feature the green recycle logo and can be disposed of in consumer kerbside collections along with other paper material.
Hydropol gives the paper a functional performance and also provides a high oxygen (OTR) barrier. To meet high moisture barriers needed to keep the nuts fresh in transit and on the shelf, Hydropol is used in combination with Nissha metallised paper.
Tom Lock, founder of Awfully Posh, said, “It is fantastic to have an environmentally responsible packaging solution that protects the planet and our premium nuts. This paper innovation has the potential to transform snack packaging as we know it and we are proud to be one of the pioneering users of the new technology.”
Mark Lapping, CEO, Aquapak, added, “We have collaborated closely with EvoPak in the development of this innovative new paper which can provide protection for the most challenging snacks – crisps and nuts – when it comes to keeping them fresh and in top condition. Aquapak’s Hydropol technology combines the functionality of conventional plastics without the environmental consequences, making it a win-win for brands.”
