AMERICAN supermarket retailer The Target Corporation has commissioned a range of sustainable wines in low carbon paper bottles.
The Collective Good wine range is bottled exclusively in the paper Frugal Bottle, designed by British packaging company Frugalpac. The bottle is made from 94% recycled paperboard with a food grade pouch to hold the liquid.
The solution is described as five times lighter than a glass bottle and said to use six times less carbon and energy to produce and dispose.
Target has ordered 256,000 of the Collective Good bottles to sell in its US stores.
The Collective Good range is a collaboration between California’s Latitude Wines (LWX), which sourced and imported the wines and California’s Monterey Wine Company, which filled the paper bottles. Monterey Wine Company liked the bottles so much that the firm has now acquired its own Frugal Bottle Machine to produce the paper bottles on site.
Frugalpac CEO Malcolm Waugh said, “The US has been a real trailblazer in our paper bottle revolution. Their wines and spirits brands were amongst the first to move to the Frugal Bottle and its clear there’s an increasing market for people who want to drink more sustainably.
“We’re proud to see Target making this commitment to stocking the Collective Good in all their retail outlets. It’s a big endorsement for sustainable low carbon packaging that can deliver great taste but less waste.”
