ARDAGH Glass Packaging-Europe has collaborated with Hernö Gin on a project to produce its new lightweighted 500ml glass bottle.
The bottle has launched with an upgraded graphic profile, and is produced and decorated at AGP-Europe’s Limmared facility in Sweden. The design features the Hernö copper still, with the wording ‘Hernö Gin Distillery Home of Swedish Gin’ embossed on the shoulder.
The new bottle weighs 480g – a reduction of 100g on the previous design, with a ‘significantly’ increased recycled cullet content.
Emma Edfors, CEO of Hernö Gin said, “Following in-depth design and development work, we are proud to present a visual upgrade to the Hernö bottle that is also a major sustainability investment. We are so proud of our new bottle. For us, glass is the obvious choice. By moving production to Ardagh in Sweden, we are minimising our transport, and thereby significantly lowering our climate footprint. We think this is an important and sustainable choice.”
Magnus Ridefjord, sales manager, AGP-Sweden, added, “The new bottles have been produced on the multi-production line at AGP-Limmared in Sweden, which offers the flexibility of producing different bottle shapes and sizes together. The technology developed by our sister company, Heye International, is ideal for customers that want to produce specialist bottles for the premium drinks sector.”
The first of the new bottle designs to be launched are the bestsellers Hernö Dry Gin, Hernö Old Tom Gin, and Hernö Botanical Gin.
