COCA-Cola has unveiled a new festive digital AI experience accessed via QR codes on its Christmas bottles and cans of Coca-Cola.
The limited-edition packs feature ‘eye-catching’ festive designs with Santa graphics and decorations to help create a sense of Christmas magic in stores.
Between November 7 and January 2, shoppers will be able to scan the QR codes and find out instantly if they’ve won one of thousands of £50 shopping vouchers.
The launch comes alongside the return of the Coca-Cola Christmas Truck Tour, which will look to focus on the campaign message of ‘the world needs more Santas’, with the equivalent of a meal being donated to FareShare for each person that visits the truck.
Rob Yeomans, vice-president, commercial development at Coca-Cola Europacific Partners (CCEP) GB, said, Last year, soft drinks delivered its biggest ever year, with Coca-Cola the soft drink of choice for more than 10m households.
“Coca-Cola is synonymous with Christmas thanks to the iconic campaigns and Truck Tour that consumers look forward to every year. Our new limited-edition packs and shopping voucher giveaway will help retailers build on that excitement and offer their customers a chance to win something to support with the cost of Christmas.
“Our aim is to spread Christmas spirit, and bring people together to create special Christmas celebrations at home. We’d encourage retailers to make the most of the opportunities that Christmas brings, such as by creating cross-category displays in store and using occasion led messaging at fixture, which can help double shopper engagement and increase sales.”
