UPM Raflatac has launched its new Packaging Recyclability Guide, designed to help fast-moving consumer goods (FMCG) stakeholders navigate the complexities of packaging design and recyclability.
The guide, which is available as a free e-book on the company’s website or as a downloadable pdf, offers information on the guidelines, definitions and criteria to help make informed label choices.
The resource shows how selecting the right label material is ‘pivotal’ in elevating the circularity of a packaging. It also explains how by designing for recyclability, businesses can potentially avoid or reduce Extended Producer Responsibility (EPR) fees.
SmartCircle label materials that are recycling compatible in different recycling streams are detailed, while advice is offered on how to make decisions that align with the current guidelines. It includes an overview of EPR schemes as a driver of packaging circularity, what it means to be recyclable, how to enhance recyclability of PET, HDPE and PP, PE films, fibre-based, glass and aluminium packaging through label choice, making informed decisions using Life Cycle Assessment (LCA) and how label waste can be recycled.
“In today’s market, as legislation and consumer demand both continue to drive a shift toward more recyclable options, companies need to make more informed labeling and packaging decisions,” said Suvi Rasa, manager, sustainability, UPM Raflatac. “That is why we are excited to be launching this new guide. It has been written with the sole purpose of helping stakeholders in the packaging design process realise the impact of label choice on the end product’s circularity by providing comprehensive and practical advice.”
To access the new guide, visit https://www.upmraflatac.com/ebook/packaging-recyclability-guide/
