WAITROSE and designer bag brand Lulu Guinness have collaborated to launch a new tote following the sellout success of the pair’s first bag collaboration in 2023.
Each of the tote bags are made from 13 recycled plastic bottles and features a checkerboard design, Lulu Red Lip motif, and woven branded straps.
Waitrose revealed that last year’s bag sold over 75% of the stock on the first day of sale, leading to a two-bag purchase limit per customer which will return this year.
Tim Shaw, non foods buyer at Waitrose, said, “Working with Lulu, an icon of British fashion, is an honour. I am looking forward to hearing what our customers think of the latest design, crafted again with durability and sustainability in mind.
“We’re delighted that customers loved the first design as much as we did. We’re expecting quite a moment, as the new bag has so much anticipation from everyone!”
Designer Lulu Guinness added, “I’m absolutely delighted to introduce our second Lulu Guinness Tote at Waitrose! I was overwhelmed by the success of the first bag and so pleased everyone loved it.
“Like the first tote, the new bag is made from recycled bottles, and we’ve stayed true to our signature colour palette of Lulu Red, Chalk, and Black. The slightly smaller size offers another option for avid Lulu tote enthusiasts. Its playful and quintessentially Lulu design features two different chessboard prints, if you look closely, you’ll spot the clever L-shaped Pattern. It’s the perfect blend of fun and sophistication. Checkmate!”
