Powerade launches new flavour with ‘modernised’ pack design

A new flavour of Powerade has launched with a ‘modernised’ packaging design aimed at providing greater readability of product information.

Promised to give ‘bold hydration for body and mind’, the new packs of the golden mango flavour will also feature images to mark Coca-Cola’s official partnerships with the Olympic Games Paris 2014 and UEFA EURO 2024, with the drink hoped to be ‘front of mind’ with consumers throughout the tournaments.

Rob Yeomans, VP of commercial development at Coca-Cola Europacific Partners GB, said, “Powerade has huge potential, particularly with active lifestyles high on many consumers’ agendas and the sports sub-category doing so well within wider soft drinks. We hope that the new look and innovation will really excite our consumers and we look forward to seeing how retailers get behind the brand in store.”