GLOBAL packaging design agency Equator is celebrating a stunning triumph at this year’s Vertex Awards, achieving 17 private brand design wins for eight retailers located across three continents.
The achievement marks Equator’s largest ever haul of awards at the annual event, which is devoted to the art of private brand package design.
The firm’s team comprises brand strategists, researchers, designers, food stylists, photographers and illustrators.
The judging panel awarded projects spanning a variety of categories, including Equator’s work with Aldi US on the packaging for Mama Cozzi’s Margherita Pumpkin Crust and Three Cheese Beet Crust Pizzas, described as ‘playful designs’ that celebrate the uniqueness of their key ingredients.
The agency’s designs for Giant Eagle’s Market District Coffee Pods, which used ‘bold illustration’ to foreground product provenance, and its visual identity for Schnucks’ line of craft sodas, which used individual character illustrations for each flavour, also picked up gold awards, while its design for Albertsons O Organic tea bags won a silver, alongside four other projects ranging from advent calendars to premium liquors.
Amongst the bronze award-winning projects were the agency’s redesign of Morrisons value-tier ‘Savers’ range; it’s new visual identity for Lowe’s home décor brand Origin 21; its label design for a Salice Salentino wine within Co-Op’s ‘Irresistible’ range; and its rebrand of DFI Retail Group’s VitaPet range.
Michael Duffy, SVP and global creative director at Equator, said, “We’re completely bowled over by the outcome of this year’s Vertex Awards, which is a huge milestone for us and testament to our team, who are dedicated to making every product on the shelf as visually captivating as possible. We are immensely proud of them and grateful to the Vertex Awards for recognising their efforts.
“This is a celebration not just of their talent, but also of the trust our client partners place in us to bring their brands to life. We’re honoured to work with such forward-thinking, customer-focused organisations.”
