ALDI has introduced 100% recycled plastic to the packaging of its own-brand Magnum washing up liquid.
The retailer said that the change is expected to save over 500 tonnes of virgin plastic annually, whilst it is also anticipated the weight of the bottles will be reduced, saving a further 106 tonnes of plastic per year.
Forming part of Aldi’s target to include 50% recycled content into its plastic packaging by 2025, the launch follows a switch to 100% rPET on all own-brand soft drinks and bottled waters in England and Wales.
Luke Emery, plastics and packaging director at Aldi UK, said, “At Aldi, we know that our customers are becoming increasingly concerned about the environment, and cutting back on plastic usage is just as important to them as it is to us.
“While the challenge of plastic packaging is significant across the industry, we are committed to minimising our impact wherever we can. Transitioning to recycled materials in our washing up liquid range and lowering the weight of our fabric conditioners are just two examples of our ongoing efforts to do so.”
