ALDI has introduced new plastic-free packaging across its everyday own-label toothbrush range.
The supermarket has replaced the plastic and card packaging with a cardboard alternative, making it easier for customers to recycle at home without the need for separation and is set to remove an estimated 17 tonnes of plastic packaging per year.
Luke Emery, plastics and packaging director at Aldi, said, “Reducing plastic is a huge priority for us at Aldi, and we know how important it is to our customers too.
“We are continuously looking for innovative ways to modify our packaging, and making this change on our toothbrushes is another step forward in our ongoing work to remove plastic where possible.”
