AN upcoming webinar organised by the Compostable Coalition UK will share new packaging research findings around recycling.
On March 19, the University of Sheffield and Hubbub will reveal successful interventions which can be applied to source segregation for many types of waste. Partners on the project have included Recorra and Edinburgh-based Vegware.
Getting consumers to choose the right bin is key to a successful packaging collection. However, office environments often have high contamination rates.
Compostable packaging company Vegware and recycling collector Recorra work together to help shared clients set up composting schemes, providing waste consultancy and onboarding support. However, seeing variation in how clients engage with these schemes, the companies enlisted academics to help.
University of Sheffield psychologists applied behavioural science theory to develop and evaluate an intervention to encourage staff at three workplaces to choose the right bin for compostable packaging. Working alongside the psychologists, messaging experts at Hubbub created the suite of communications tools used in the trial. Vegware created an updated engagement film and Recorra performed waste audits before and after the interventions.
Dr Nicola Buckland led the research team, concluding, “The intervention led to sustained increases in the amount of compostable packaging collected and reduced contamination in compostable bins. We look forward to sharing our recommendations with the packaging and foodservice sectors on 19th March.”
Rosie Sharp of environmental charity Hubbub added, “Our observations uncovered a number of challenges for people to identify compostable packaging and dispose of it correctly. To make it easier for people to do the right thing, we designed interventions including new packaging labels and matching bin signage, to make these actions simpler, clearer and more automatic to do.”
Lucy Frankel, Vegware’s environmental and communications director, commented, “It has been fascinating to work alongside the psychologists and messaging experts throughout the Compostable Coalition UK’s research. They helped us develop an effective motivational video which we have added to our onboarding toolkit for client composting schemes.”
Tom Mockridge, Recorra’s strategy director, said, “Offices can be a challenging environment to get good recycling rates. We were delighted to see such a significant improvement following the interventions designed through this research.”
This research was part of the Compostable Coalition UK’s ‘Closing the Loop for Compostable Packaging’, a UKRI-funded project.
