Design update to help differentiate Jack Daniel’s and Coca-Cola variations

THE packaging design of Jack Daniel’s and Coca Cola Zero Sugar has been updated to help clearly differentiate it from the Coca-Cola Original Taste variation of the ready-to-drink beverage.

Rolling out this month, the cans of the sugar-free version will feature a bright red collar to improve standout on shelf. This will also be replicated on shelf-ready packaging trays, with a bolder red stripe and ‘Zero Sugar’ callout featuring.

The Jack Daniel’s and Coca-Cola Original Taste variant will remain unchanged in primarily black packaging, with Coca-Cola Europacific Partners GB saying that it will now be ‘far easier’ for shoppers to determine which is which at a glance.

Launched in March 2023, the Jack Daniel’s and Coca-Cola alcoholic ready-to-drink range has generated nearly £21 million worth of sales – with the sugar-free version accounting for around 17% of the sales.

Elaine Maher, associate director commercial development, at Coca-Cola Europacific Partners GB, said, “Providing choice is a key part of our growth strategy, and with this packaging update, we’re making that choice much clearer to shoppers. Given that two-thirds of what we sell in GB from a soft drinks perspective is now low or no sugar, we know it makes sense to offer the same choice within our alcohol ready-to-drink portfolio. We are confident that Jack Daniel’s and Coca-Cola Zero Sugar represents a significant opportunity for growth, and is now even better placed to reach its full potential.”

Paul London, ARTD director at The Coca-Cola Company, added, “Jack Daniel’s and Coca-Cola was our first successful alcohol ready-to-drink last year, and we hope the recent addition of the red collar on Jack Daniel’s and Coca-Cola Zero Sugar cans will help consumers choose the right beverage for them at shelf. We’re pleased to see the Jack Daniel’s and Coca-Cola ARTD brand go from strength to strength as we move into its second year being on the market.”