VEOLIA corporate affairs director Cory Reynolds has been appointed to the waste management seat on the pEPR scheme administrator interim steering group.
Cory will support Dr Margaret Bates, the head of the UK Extended Producer Responsibility (pEPR) for packaging scheme administrator, in preparing the initiative for its implementation in 2025.
Designed to move the cost of packaging treatment away from local authorities and taxpayers and on to the packaging producers, the pEPR scheme steering group will be responsible for shaping a scheme that is ‘workable, cost effective and encourages the right behaviours’. pEPR aims to increase recycling rates and preserve more precious resources.
Cory Reynolds said, “Legislation must be fit for purpose and we need to push for better, more recyclable design, ensure producers are well informed on the life cycle of their packaging and help consumers make the right choices. We don’t have much time before it comes into force but working with stakeholders across the whole value chain will help us get it right for brands, consumers and most importantly, our environment.
“I’m delighted to bring Veolia’s vast expertise to the steering group and will work to support Dr Bates and the rest of the members in advising on the best practice for a UK pEPR scheme.”
