BIRD Brothers has introduced new colourful packaging across its Roam free range eggs for catering customers.
Customers will now be welcomed with gold, green, and blue boxes for Golden Roam, Roam, and White Gold Roam, respectively.
The move follows the launch of the refreshed Roam packaging for retail customers late last year as part of Bird Brothers’ rebrand.
The new packaging is now being rolled out for a catering audience, helping to bring Bird Brothers’ range to life with ‘eye-catching’ packs that are said to reflect the free-range offering.
Bird Brothers was founded in the 1969 by twins Carl and Peter Bird. Their sons Matthew and Stuart now lead the company, which produces up to five million eggs every week.
Commercial director Matthew Bird said, “We’ve created bold new packaging to enhance the profile of the brand’s free range with both retail and catering audiences. This comes as we continue to promote our diversified range across free range and barn eggs to meet the evolving needs of the market.”
