AMCOR and French cheese producer Fromagerie Milleret have teamed up to create a new recycle-ready paper packaging for the company’s Le Baron Brie and l’Ortolan Bio offerings.
Utilising Amcor’s AmFiber Matrix breathable wrap, Fromagerie Milleret’s new paper packaging solution is said to recyclable in existing paper streams, without compromising the quality or integrity of the product.
“We know that 84% of European consumers actively seek recycling instructions on packaged products, while 60% say that recyclability instructions and sustainability logos positively influence their purchase decision,” said Laura Delapeyronnie, marketing manager dairy at Amcor.
Amcor’s AmFiber Matrix packaging is described as allowing soft cheese producers to control the level of moisture within the product and the ripening process. Packaging with too little air exchange can trap excess moisture, leading to a soggy texture, while overly porous packaging can cause the cheese to dry out. Amcor’s solution is designed specifically to support cheese ripening.
Laura Delapeyronnie added, “The solution is breathable in a way that protects product quality in shops and at home, addressing consumer concerns about the shelf-life of dairy products and food waste. And the packaging can be fashioned into a variety of shapes, colours, and sizes.”
Chloé Petit, export manager at Fromagerie Milleret, added, “Fromagerie Milleret has been producing soft cheese products for over a century. Since our foundation, we have worked to ensure sustainability in our products. Our long-standing partnership with Amcor to produce more sustainable soft cheese packaging reinforces our shared commitment to achieving full recyclability for all our dairy products.”
