kp looks to drive fresh protein market ‘further than ever before’

Klöckner Pentaplast (kp) has announced the relaunch of kp Elite, the company’s modified atmosphere MAP tray, manufactured from 100% rPET.

kp Elite, which integrates into existing PET recycling systems, is described as the only fully recyclable, lightweight, modified atmosphere mono-material packaging tray to be certified 100% recyclable by RecyClass.

The solution can be combined with the kp Zapora padless tray and certified recyclable kp FlexiLid EH 145 R barrier lidding film, creating a ‘fully recyclable, case-ready MAP solution from one supplier’.

Cecilia Guardado, marketing director, trays, at kp, said, “By communicating kp Elite’s closed loop credentials, we’re aiming to drive the fresh protein market further than ever before. Packaging circularity is one of the biggest challenges in the protein market, but when combined with our kp Tray2Tray initiative, kp Elite takes a vital step forward in reducing waste and promoting a more resource-efficient protein packaging ecosystem.

“Part of our kp ‘Investing in Better’ sustainability strategy is that we want to make 100% of our packaging solutions recyclable by the end of 2025, and kp Elite is another crucial step in achieving that. Plus, with our kp Zapora padless tray technology, we’re able to enhance the consumer experience. We’re ticking a lot of boxes at once. We’ve listened to both our customers and the consumer, to create a solution that can do it all.”

kp Elite MAP is designed to seal through contamination, reducing the need for rework and repacking and requiring a lower sealing time and temperature. The resulting hermetic seal is also said to minimise leaks.

“We’re on a mission to prove that sustainability and performance can coexist without compromise,” Cecilia added. “Combined with kp Zapora and kp Tray2Tray, kp Elite is a clear example of our commitment to efficiency, performance, and sustainability, particularly in light of the upcoming Plastics Packaging Waste Regulations, which mandate the use of post-consumer recyclate (PCR) in packaging. There are huge benefits, not just for producers, packers and distributors, but also for consumers who value its ease of use and clarity.”