ANTALIS has announced that Priplak is the ‘substrate of choice’ for the bottle jacket for a new wine cooler.
Priplak Classic – black, 800mic, and Priplak Basik – frosted clear, 750mic, both available from Antalis’ visual communications product range, were selected to produce the jackets for the Fwrap wine cooler.
Produced by Antalis customer Tower Print for client Green Chilly Company, the Fwrap wine cooler features an outer jacket of made from Priplak. Antalis described Priplak as ‘strong, durable and flexible’, making it ‘ideal’ for producing a variety of communication and display products, point of sale, packaging and stationery – and now wine coolers.
The criteria for the Fwrap jacket was a material that was ‘hygienic and easy to clean, strong and durable, flexible yet sturdy, highly sustainable, and printable’.
Made from polypropylene, Priplak contains no halogens or chlorine and is free from plasticisers such as phthalates. At the end of life, Antalis added that a product made from Priplak can be recycled ‘many times’ without any significant change to the substrate’s physical properties. Thanks to its environmental credentials, Priplak has an Antalis Green Star rating of 3.
Priplak is compatible with UV offset, UV inkjet and screen printing. The Fwrap jacket was printed on a Canon Arizona UV flatbed and cut using a Canon die cutter.
Paul Neale, product manager for visual communications at Antalis, said, “The combined sustainable and practical benefits of Priplak have been put to ingenious use by Tower Print for the Fwrap wine cooler. At Antalis we have a clear strategy for the promotion of our complete polypropylene range of products to replace other, less favourable plastics, so for us to see that the facts about the sustainable benefits of polypropylene have been understood and promoted by our friends at Tower Print is hugely encouraging.”
