Student times it right to win luxury packaging accolade

ANTALIS has announced the winners of this year’s Smart Luxury Packaging competition.

For the third consecutive year, Antalis partnered with Brief Cases for the initiative, in collaboration with Norwich University of the Arts. The competition forms part of the university’s BA (Hons) graphic design course.

This year, the students were tasked with creating standout luxury packaging for the confectionery sector using materials from Antalis’ paper and paperboard ranges. The brief required them to explore how to create ‘standout on the shelf, reflect luxury in packaging design, and communicate a message of sustainability’ through the packaging concept.

A judging panel comprising 10 industry professionals reviewed entries according to relevant criteria including packaging design, recognising opportunity, impact, commercial viability, brand strength and presentation.

‘30 Hour Chocolate Liqueurs’, submitted by student Millie Lumley and inspired by a 160-year-old clock passed down through family generations, was chosen from a shortlist of 13 entries as the winning project.

Designed to be a ‘celebration of time’, symbolised by the antique 30-hour clock related theme, the concept packaging contains 30 rum flavoured chocolate liqueurs, with rum aged from one to 30 years. For the outer box, Millie selected Performa Light CarbonZero, a carbon neutral cartonboard with a triple coated topside said to allow for a high-quality printing finish.

MetsäBoard prime FBB EB, a food grade, lightweight, compostable and recyclable material that is coated with an eco-barrier to reduce grease permeation, was chosen to wrap the individual chocolates. To provide contrast, Millie decided upon the textured matt finish of Rives Tradition 100% Recycled Bright White for the accompanying leaflet – 250gsm for the cover and 170gsm for the text pages.

The Silver award went to student Florence Warne with concept Sister Pralines, while Bronze was awarded to Maddison Whittaker with HUDU.

Steve Chappell, graphical board development manager at Antalis, said, “Once again, it’s been a pleasure to engage directly with the design students and each year I have been delighted at the quality of the entries and the obvious talent of the students; there’s no doubt that the future of the industry is in safe hands.”

Veronica Heaven, founder of Brief Cases, added, “It was such a treat to be part of the Luxury Packaging Confectionery judging day, hosted at Kinnerton Confectionery in Norfolk. It’s clear why the esteemed judging panel decided upon Millie’s 30 Hours Chocolate Liqueurs concept as the winning work: the luxury packaging is outstanding and I would love to see the brand on the shelves available to buy.”