SMURFIT Kappa has announced a three-year sponsorship deal with Wigan Athletic Football Club.
The agreement solidifies an ongoing partnership and showcases the paper-based packaging business on the front of the club’s first-team jerseys.
The move builds on the foundations set during the 2019/20 Championship campaign, when Smurfit Kappa became Wigan’s back of shirt sponsor.
The unveiling of the Smurfit Kappa logo on the front of the Latics’ shirt debuted at the team’s first home game of the season against Northampton last weekend.
Eddie Fellows, CEO of Smurfit Kappa UK & Ireland, said, “We are delighted about our new multi-year partnership with Wigan Athletic and are proud to feature on the front of Latics’ shirts for the next three years. Given their roots in the local community and the new ownership structure, we believe in and support their project. It is an exciting time for the football club, and we wish them all the best in the upcoming season.”
Wigan Athletic director Ben Goodburn commented, “We’re naturally delighted that one of the most respected companies in the FTSE 100 has chosen to invest in its relationship with Wigan Athletic in this way. This is a significant deal for the club and one that recognises the strength and power of the Wigan community.”
