PACKAGING designer and manufacturer Colpac has launched its new website, described as combining ‘seamless user experience, improved functionality, and a striking, image-led design’.
The site features a packaging selector designed to ‘simplify and support’ the decision-making process for customers. It is possible to filter Colpac’s entire stock range based on attributes such as sustainability, usages, or shelf-life. Once customers have selected their requirements, all packaging options that meets their exact needs will be displayed.
Alternatively, customers can find products through a range of categories including sandwich packaging, chilled food packaging, or hot food-to-go packaging. To help narrow the choices available, visitors can also filter products at sub-category level, based on product attributes.
The focused product pages include an overview and comparison table enabling customers to compare shapes and sizes as part of the selection process. These pages also feature alternative product suggestions, resources, and case studies.
“We are thrilled to launch our new website to support our customers. Its design brings together our offering beautifully, and its enhanced functionality makes finding the right packaging easier than ever,” said Kate Berry, Colpac’s head of marketing & product.
