GLASS packaging business Croxsons has teamed up with Eden Mill Distillery to produce primary packaging for the launch of Ramsay’s Gin, a London Dry Gin launched in collaboration with renowned Scottish chef Gordon Ramsay.
Inspired by the Scottish landscape and with a focus on sustainable produce, Ramsay teamed up with the distiller to craft a gin derived from the ‘very best’ ingredients and giving a real taste of Scotland.
Croxsons explained that the bottle needed to be a ‘unique’ design that weaved in elements of the chef’s personality and passion, reflecting a ‘modern twist’ and liking for pushing the boundaries that Ramsay’s Gin represents. It was also important that the bottle’s production was as sustainable as possible, and that it was produced in the UK.
The firm opted for a bespoke, clear 70cl bottle, made from 18% less glass than the industry standard. Using the ‘R’ from Ramsay’s signature, Croxsons embossed the bottle throughout.
Intricate lines were included to represent waves lapping on the St Andrews shoreline – the sea being a passion of both Ramsay and Eden Mill. On closer inspection, Croxsons revealed each line weaves into a small fishtail at the base of the bottle, a representation of the chef’s love of fishing. A small label panel front and back completed the look, together with a Croxsons GPI (Glass Packaging Institute) stopper.
Matthew Turner, marketing director at Eden Mill Distillery, said, “From the outset, Croxsons stood out to us as a great partner for this project due to the company’s sustainable ethos and trusted reputation. The process from start to finish was exceedingly smooth with Croxsons. They were on hand to help with design and any production queries, and we can’t thank them enough. Since launch, we have received comments on the distinct and modern nature of the Ramsay’s Gin bottle.”
Croxsons’ CEO Tim Croxson added, “We are really pleased with the final product. The sustainable bottle looks incredible and the quality of the finishing adds a lot of extra value to the consumer. We look forward to being involved in future projects with Eden Mill as they continue to develop innovative and unique products.”