FISH Said Fred has unveiled new packaging across its 17-strong range of chilled fish products.
The company said the new design features a ‘stripped back’ look that delivers the brand’s messaging and USP signposting whilst maintaining its ‘distinctive kaleidoscope of colour’.
Food photography takes centre stage, with recipe imagery intended to to inspire consumers. New QR codes direct consumers to recipes that can be found on the brand’s new website recipe hub.
The redesign has been handled by the team of strategists, designers and packaging specialists at Chilli UK.
Fish Said Fred revealed its traceable fish only comes from Marine Stewardship Council or Aquaculture Stewardship Council certified farms and fisheries.
