FIVE million Capri-Sun packs are to feature QR codes that can be used to secure a voucher for ‘buy one get one free’ entry at Chessington World of Adventures Resort.
Coca-Cola Europacific Partners, manufacturer and distributor of Capri-Sun, said the promotion is designed to reward young families with a fun day out whilst also boosting sales of the drink.
The on-pack activity will also be supported by out-of-home and social media advertising and in-store activation.
Julia Straschil, global brand director at Capri-Sun, said, “Our long-running partnership with Merlin Entertainments allows us to bring our loyal fans unique and exciting experiences time and time again – which is so important when many are looking for ways to help make day-trips and holidays more affordable. This latest on-pack activity will launch them into the World of Jumanji at Chessington World of Adventures Resort, and make this summer one for the whole family to remember!”
Martin Attock, VP of commercial development at Coca-Cola Euro Pacific Partners GB, added, “Last year’s promotion with Merlin Entertainments was a huge success. Across the 12 week promotional period it delivered a 30% increase in sales and increased rate of sale across our Capri-Sun juice drinks and squash ranges.
“This is a feel-good promotion and campaign that we’re encouraging retailers to get behind in-store – giving shoppers something to get excited about, adding value to them beyond the pack, while at the same time as boosting sales.”
