THE launch of Draught Cyder in multipacks has generated 23% incremental sales to Aspall Cyder, owner Molson Coors Beverage Company has revealed.
Produced in Aspall Cyder House in Suffolk since 1728, the brand has also seen sales rise by 16% in the off trade year-on-year in Q4, which Molson Coors said the new multipacks have supported.
It added that, whilst cider ‘might not traditionally be considered a winter favourite’, sales value in independent and convenience stores increased by 49% in Q4 compared to 2021, demonstrating the brand’s ‘increasing’ popularity.
Stuart Ayre, marketing controller for Cider at Molson Coors, said, “Aspall’s heritage, coupled with its great taste, have established its place as the number one super premium cider in the UK. Our significant investment in the brand over the past year, led by the ad campaign, has really helped us to build on this popularity and unleash Aspall’s full potential.
“The record growth we’ve seen ties in with the wider trend towards premium options, which shows no sign of slowing down, so we’re confident Aspall will continue to grow. We’ll keep investing in the brand to maintain the momentum we’ve generated, engage consumers and ultimately help our customers to make the most of the opportunities it can provide to grow sales.”
