THE Monster Energy brand is gearing up for a ‘knockout’ year with the launch of its new Juiced Aussie Lemonade and Ultra Rosa flavours in ‘unique’ packaging designs.
An Australian-inspired ‘bold’ and ‘bright’ packaging design has been created to capture the essence of the Juiced Aussie Lemonade, with the brand saying it takes inspiration from ‘legendary’ street artist, RISK’s, design for the Monster Khaotic flavour released last year.
Meanwhile, the Ultra Rosa flavour comes in a brightly pink coloured and textured can which features silver roses and other imagery across the side of the container.
Monster Juiced Aussie Lemonade and Monster Ultra Rosa will be available in 500ml packs, and for grocery and larger stores, the variants will also be in four-can multipacks.
Pippa Collins, associate director commercial development at Coca-Cola-Europacific Partners GB, said, “Monster has led the diversification of the energy sector in recent years, with innovation covering a variety of flavours, juice blends and functional benefits, that have helped to make energy drinks a mainstream choice for shoppers.
“Monster Juiced Aussie Lemonade has already been popular in the US and Monster Ultra Rosa delivered the second highest right of sale within the Ultra range in quarter four of last year whilst only in limited distribution. We’re confident the new nationwide arrivals will drive sustained growth for the Monster brand, bringing even more excitement to the energy fixture.”
