WAITROSE has launched two wrap-free flower bouquets in a bid to reduce its impact on the environment this Valentine’s Day.
Both bouquets have been stripped of all single-use plastics and are instead wrapped in a protective layer of Fatsia leaves, from the Fatsia Japonica plant. The supermarket explained that the leaves are ‘glossy and robust’ making them ‘perfect’ for a protective layer.
The rubber band usually used to hold the stems together has also been removed and replaced with a reusable, natural twine. The flower food also comes in a paper-based sachet which Waitrose said is ‘widely’ recyclable.
Chris Wood, head florist at Waitrose, said, “As part of our efforts to remove unnecessary packaging where we can, we are delighted to offer our customers an environmentally friendly option this Valentine’s with two wrap-free bouquets. These bouquets are protected by Fatsia leaves instead of cellophane, so customers can still expect to see a truly stunning arrangement of flowers, just minus the plastic!
“We’re so proud of these eco-friendly bouquets, not only are they kinder to the planet, they showcase our extra special Foundation Explorer red roses which give back to Kenyan flower farmers, so you really can share the love this Valentine’s Day.”
