ECO Flexibles has explained how it helped pet multivitamin treat brand Lovimals switch its packaging to a lightweight, recyclable monopolymer solution.
The firm’s digitally printed EcoFlow Pouch with PE zipper is said to give Lovimals ‘greater flexibility’ in minimum order quantities (MOQ) and reduce overall production waste.
Simon Buswell, director at Eco Flexibles, said, “We were delighted to take the lead on this fantastic packaging project. Lovimals is a notable example of a brand putting sustainability at the heart of their values. The business had identified that while sustainability remains so high on the business and consumer agenda, its mixed plastic packaging wasn’t cutting it – and took action.
“We often say that sustainability never needs to come at the cost of performance, and our work with Lovimals highlights that. The tasty wellness supplement treats had to be held securely in a pack with high barrier performance and look great on-shelf. Our EcoFlow Pouch ticks every box and being digitally printed adds a new layer of agility when it comes to batch ordering.
“The pouch format has really taken off over the last couple of years due to its convenience-driven design, and that looks set to continue.”
Available in a range of designs, the single-material EcoFlow Pouch can be supplied plain or printed, in high gloss, matt or tactile finishes, and in K-Seal or Doy styles.
David Ryder, company director at Lovimals, added, “We were delighted to work with the Eco Flexibles team on this project, switching our pouch packaging designs to recyclable monopolymer. Our subscription product range centres around pet health, and now with our redesigned packaging, we are playing our role in supporting the wellbeing of the planet too.
“By applying their expertise from the outset, the Eco Flexibles team made it simple, and the result speaks for itself. The reclose zipper and fantastic barrier strength gives practicality and performance for our customers and their four-legged friends, and the pack is now easily recyclable. We are delighted with the result.”
