ASDA has doubled the length of all its own-brand toilet rolls in a move which it said will remove 74-tonnes of plastic and save 760-tonnes of cardboard a year.
The initiative will lower the number of rolls per pack, which will ‘significantly’ reduce the number of cardboard and plastic usage in the packaging process, the supermarket said.
The new double toilet rolls, which are FSC-accredited, will be available in-store and online from today and are available across all seven existing lines as well as a new pack size on its Quilts and Coconut fragranced packs.
Sizes start with a multipack of two double rolls which equates to the same quantity of sheets in a four-pack of standard toilet rolls. Asda’s Just Essential toilet rolls already come in double roll format.
Sarah Yorke, buying manager household paper, at Asda, said, “Shades toilet rolls are one of our most popular own-brand products so to be able to make this change and help reduce both our customers and our own carbon footprint without affecting the great quality of our product in any way is an incredibly important step for us.”
