COCA-Cola Europacific Partners (CCEP) is expanding its 500ml ‘supercan’ line-up amidst increasing growth for soft drinks.
Sprite, Fanta Orange, and Dr Pepper will join Coca-Cola, Coca-Cola Zero, and Diet Coke in the larger single-serve can format.
CCEP revealed that £10.71 million in value sales is already generated by the 500ml cans across the Coca-Cola range, with the additional brands now offering an increased opportunity to grow sales.
Rob Yeomans, VP commercial development at CCEP GB, said, “When we launched Supercan earlier this year, we saw a real opportunity to add something new to immediate consumption and create incremental growth for our customers. The early performance has given us confidence in the format, and we think there’s plenty more potential to unlock.
“For retailers, this isn’t about choosing between cans and bottles. Different formats work for different shoppers and different occasions. Supercan gives retailers another option in the chiller – and with Sprite, Fanta, Dr Pepper, and Coca-Cola Cherry now joining the line-up, there’s an opportunity to create a much stronger presence for the format across some of our biggest brands.
“We know cold is sold, so prioritising chilled availability is key. Bringing the range together and using the supporting materials to create standout will help retailers make the most of the opportunity.”
