New release liner range designed with e-commerce market in mind

ESSENTRA Tapes has revealed it has stepped up its support for the sheet plant industry with the launch of the new EASILINER release liner range.

EASILINER is described as a range of paper-based silicon release liners that protect pressure-sensitive glue lines.

The product is designed to enable the preservation of adhesive qualities on packaging formats where a glue line is used in production. Paired with the SF-AS DH1 applicator and used in tandem with the RippaTape collection, Essentra said it represents a ‘complete opening and closing solution’ for sheet plant converters.

The paper release liners, with seal-when-ready functionality, are available as kraft, glassine, and clay coated liners, at a range of grammages and finished reel widths.

“This is another proactive step and one we know is already being well received by our existing client base,” said Ian Beresford, Essentra Tapes’ head of marketing and development. “Put simply, this is all about catering for the explosive growth seen in the e-commerce packaging market, as well as maximising the efficiency of our customers’ operations, reducing machine downtime and minimising material changeovers.

“Our total opening and closing solution now provide the ideal opportunity for businesses to simplify their supply chains by combining applicator, tapes and release liners into one deal and is a great example of how we understand the challenges our customers face and the innovative thinking we can bring to their business. Designing for the e-commerce market has been front-of-mind from the very beginning of this new release liner range development.”