DENNY Bros has announced the launch of a new labelling solution, which came about following dialogue with a customer.
The Print and Protect is a patented product aimed at the healthcare, over-coding and clinical trials markets.
Denny Bros explained that Print and Protect has been designed with an extra layer of laminate that can be applied over the top of the label to prevent print from rubbing off – a ‘common problem’ in the world of variable data printing.
MD Graham Denny said, “Denny Bros always puts the customer first and is constantly looking for ways in which we can help solve any issues they may be facing. We work closely with customers, listen carefully to the challenges they are facing and then draw upon our years of experience to help solve the problems.
“This is how the Print and Protect label was developed. A customer came to us with a problem they were facing and we developed a solution to help solve it.”
The purpose of the extra laminate layer is to protect the print and stop it rubbing off, which Denny Bros said can be ‘particularly problematic’ in healthcare or clinical trials. It is applied once the label has been printed with the variable information such as a batch number or expiry date.
The label is also designed with a perf strip so that it can still be opened once it has been applied, while the size of label and number of pages can be bespoke to suit the customer.
Graham Denny added, “We have provided labels for the clinical trial and healthcare markets for a number of years and we have unrivalled expertise within this area. As we continue to serve these markets, we are always looking for new ways in which we can expand our product offering.”
