DS Smith has announced that is has designed out over 313 million pieces of ‘problem plastics’ in the last two years.
It comes as part of the firm’s plastic replacement programme, which sees DS Smith designers work with customers to create thousands of new innovations to replace plastic.
Solutions have been created to remove everyday plastic items including ready-meal trays, plastic fruit and vegetable punnets, and plastic six pack rings that pollute the planet.
Samantha Upham, sustainability business partner sales, marketing, and innovation, commented, “With our help, customers are accelerating their ambitions to remove problem plastics from their products. By using our Circular Design Metrics, we can easily show not just where plastic can be replaced, but how circular their packaging is right now and where we can make improvements together.
“All 700 of our designers have been trained in our Circular Design Principles, which means we can design out problem plastics at inception stage and find alternative fibre-based solutions which deliver the required attributes.”
