Wafer packaging solution brings bucketloads of benefits

A change of format for family-size packs of ice cream wafers from standard printed carton boxes to plastic buckets is said to be delivering a number of benefits for manufacturer TOPGEL.

Berry Superfos cited ‘better’ shelf stand-out, ‘enhanced’ logistics, and the opportunity for consumers to repurpose the packs.

Romanian-based TOPGEL has selected the Berry Superfos SuperCube pail in two sizes – 10.8 litres and 5.5 litres, and the round SuperHelio pail in 5.5 litres.

The SuperCube incorporates tamper evidence and a peel-off lid while, while the SuperHelio also boasts tamper evidence and a special grid at the rim, which is said to ensure extra stability during transportation as it allows for increased friction between the pails.

“We appreciate the attractive, top-quality family size buckets from Berry Superfos; they look great and convey our brand image in the best possible way,” said Olaru Viorel, general manager of TOPGEL. “Their space efficient shape means that we can be more flexible in our production planning and we also have advantages in respect of our logistics.”

Both packs are decorated with in-mould labelling and feature plastic handles. Berry explained that the ‘durable’ construction means they can be retained and repurposed.

“The adoption of the SuperCube and SuperHelio pails shows how our packs can deliver vital brand promotion and product protection benefits, while helping companies to meet their sustainability objectives, which today is an essential element of any packaging solution,” added Beno Šilec of Berry Superfos. “This is fundamental to our Impact 2025 sustainability strategy.”