New brand gets Honest with reusable bottle made from recycled single-use products

A new reusable drinking bottle has been launched, made in the UK from recycled single-use bottles.

The Honest Bottle has been unveiled by Honest, a new brand owned by co-cre8. Available in eight colours, the bottle has also been designed so that it can be recycled via household collections once it reaches its end of life.

The product has been described as the ‘only reusable bottle that is made in Britain from UK-sourced recycled material and which can be recycled in a closed loop system’.

It is made from 100% recycled single-use bottles (rPET) and the cap is made from recycled milk bottles (rHDPE). The strap is currently made from both virgin TPU and polycarbonate (PC), for which Honest said it is actively looking at sourcing a recycled alternative with the required functionality.

The bottle and lid are both accepted by household waste collections, whilst Honest revealed it will take responsibility for the strap by operating a take back scheme, ensuring it is then sent in bulk to an appropriate recycling facility.

As the product was designed in London, the eight colours are named after iconic areas of the city and include; Soho Yellow, Brixton Blue, Camden Pink, Notting Hill Violet, Shoreditch Orange, Hyde Park Green, Kensington Blue and Westminster Grey.

Each 500ml Honest Bottle is priced at £14 and exclusively available for purchase at www.honestbottle.com, though Honest are looking for retail partners. Co-branding opportunities are available as the bottle, cap and strap can all be customised. 

“Driving down sales of bottled water must be the number one goal to limit the amount of single-use plastics in circulation,” said Peter Goodwin, co-founder of Honest. “To achieve this, we need a dramatic behavioural change that switches consumers over to reusables; ALL of which need to be at the very least easily recyclable.

“However, this will only work if consumers can easily refill them. Unfortunately, public water fountains are sparse in the extreme and people feel uncomfortable asking for their reusable be filled at a restaurant or café even when they have made a purchase.

“To combat this, we are also today launching the Honest Project, which is our initiative to increase accessibility to publicly available drinking water in every country we operate. In achieving this goal, we aim not only to tackle the root cause of our dependency on single-use water bottles, but to also address the human behaviour that results in land and ocean bound litter.”

To support these objectives, Honest added that it will dedicate time and resource to install publicly available water refill points, using proceeds from the Honest Bottle sales. It will also campaign for the installation of publicly available water fountains, highlight the quality and cleanliness of publicly available water, and reduce barriers to requesting free water in managed premises.