Waitrose launches wrap-free flower bouquets

WAITROSE is to launch two wrap-free flower bouquets this Mother’s Day as part of its commitment to reduce its impact on the environment.

Both bouquets have had all single-use plastics removed their packaging and instead are wrapped in a protective layer of Fatsia leaves.

The rubber band that would normally hold the stems together has also been replaced with a reusable, natural twine and the flower food also comes in a paper-based sachet.

Chris Wood, head florist at Waitrose, said, “We’ve removed the single-use plastic on these two new bouquets and instead, used Fatsia leaves and other foliages such as palm leaves to protect the flowers, rather than cellophane wrap.

“We’ve seen a growing trend for florals in varying shades of pinks and purples which both of these bouquets feature, and either would make a beautiful gift and lovely surprise for a special someone.”