VISITORS to London Packaging Week will be the first to experience the ‘groundbreaking’ self-cooling beverage Cool>Can.
deltaH Innovations’ latest solution will make its debut at the event, while inventor James Vyse will take the stage to offer insights into the ‘one-of-a-kind’ innovation.
The result of two years of development, the can uses a push-button-activated chemical reaction to rapidly chill room-temperature beverages, producing a temperature drop of around 10–15°C depending on the starting temperature. The reaction is said to use only water and a patented salt-based coolant, without compromising recyclability.
deltaH Innovations founder and CEO James Vyse has partnered with his Welsh compatriots Brains Brewery to bring Bayside Welsh Lager to market in a fully recyclable self-cooling can, demonstrating the commercial viability of the technology. Attendees can experience the can for themselves in the Discovery Theatre at London Packaging Week.
“London Packaging Week will be the first place to see a commercial Cool>Can,” said James Vyse. “Up until now, we’ve been sending and discussing prototypes, but what we’ll actually be presenting is the first Cool>Can in a commercial partnership, with the brand actually on the can. It’s a huge leap from technical development and towards mainstream market adoption.”
The collaboration brings together a Welsh inventor and one of Wales’ best-known breweries. While it is focused on the future of beverage packaging, it is also a tribute to the country’s place in packaging history. In 1935, Felinfoel Brewery in Llanelli produced Britain’s first canned beer.
“We have had many conversations with brands, but this one felt right,” James Vyse added. “I’m definitely a proud Welshman, teaming up with a Welsh brand and creating another piece of Welsh history, as I believe this is going to create something special in this business. London Packaging Week is a chance to get in on the ground floor as we scale up to take this to international markets.
“My dream is to get on a plane and land anywhere and see a Cool>Can!”
