AVERY Dennison is set to launch a new certified portfolio of vegan labels which contain no animal-derived components.
Additionally, every item in the portfolio was created without animal testing, or the use of GMOs of animal origin. Because of this, the collection has received approval from EVE Vegan, an independent organisation created by Vegan France, which works to promote vegan alternatives in different industries.
At the time of launch, there are six paper facestocks, three adhesives and two liners in the collection, and they can be mixed and matched according to customer needs. Avery Dennison said each item offers a similar level of performance to non-vegan alternatives in both converting and application.
Luuk Zonneveld, product manager at Avery Dennison, commented, “Veganism goes beyond diet. It’s a philosophy and way of life centered on avoiding animal exploitation for food, clothing and everything else you can think of. Naturally, this extends into the world of packaging, and we’re excited to help brand owners take their dedication to being cruelty-free to the next level with these innovative labels developed by our R&D team.”
