JET Tech Group and Fujifilm UK are urging folding carton converters to assess their readiness for the rollout of 2D codes, by participating in the UK Folding Carton Digital Readiness Benchmark 2026.
Sunrise 2027 is a global retail initiative led by GS1 aimed at standardising on 2D barcodes at the point of sale. The primary target date for retailers to upgrade their systems to read these codes is October 2027.
To support the folding carton industry through this transition, Jet Tech Group and Fujifilm UK have launched the UK Folding Carton Digital Readiness Benchmark 2026. This is described as the first independent industry benchmark designed to help converters assess their preparedness for digital production, variable data workflows, and 2D code implementation.
“The move to 2D codes is more than a compliance milestone. It is reshaping how folding cartons are produced,” said Steve Andrew, MD at Jet Tech Group. “Many converters are still working out what this means operationally and commercially. The Benchmark is designed to give the industry a clear, independent view of where it stands, alongside practical insight into the opportunities ahead.”
Sunrise 2027 pilots are already being run in 48 countries. This includes the UK, where Tesco has begun introducing 2D QR codes on items ranging from fresh sausages to garden plants.
For folding carton converters, the transition away from linear 1D codes to 2D codes sits alongside the added complexity of support for variable data, ongoing growth in shorter runs, and increased demand for customised and personalised packaging.
Results from the UK Folding Carton Digital Readiness Benchmark 2026 will be revealed live at The Next Frontier, an event to be hosted at the Fujifilm Innovation Centre in Luton on 14 July.
Supported by Fujifilm, XMPie, Imprint MIS and Plockmatic Group, the event will feature the first UK public demonstration of the Fujifilm Revoria PC2120 alongside insight, guidance and practical discussion around the operational impact of GS1 Sunrise 2027 and the transition to digital and 2D code production.
Steve added, “We look forward to welcoming UK folding carton converters at The Next Frontier and working with them to embrace the opportunities and potential presented by Sunrise 2027.”
Converters can complete the five-minute UK Folding Carton Digital Readiness Benchmark here.
