Packaging giant unveils new sustainable range for online health and beauty products

SMURFIT Kappa has unveiled a new range of sustainable packaging options for the online health and beauty market.

The customisable eHealth & Beauty portfolio includes paper-based solutions described as ‘ideal’ for shipping vulnerable products such as fragrances, cosmetics, and skin and hair care items, as well as tamper proof packs for vitamins, supplements and sports nutrition.

Research carried out by Smurfit Kappa revealed consumers buying these type of products online are continuing to push for higher standards in delivery, with 80% expecting their parcel to arrive in perfect condition, 59% prefering parcels that are easy to open, 74% saying easy return is important for their convenience, and 69% favouring paper-based packaging.

The new portfolio has been designed to meet the International Safe Transit Association (ISTA) standards, thereby facilitating Amazon’s packaging certification process for specific products.

Arco Berkenbosch, VP of innovation and development at Smurfit Kappa, “In the health and beauty segment the speed to market needs to be combined with a unique consumer experience. Our new eHealth & Beauty product range offers exciting, fit-for-purpose and bespoke packaging solutions, that are suited to different size businesses from entrepreneurs to globally recognised brands. This packaging range is the best way to boost your eCommerce sales approach.”