AMBERLEY Labels has partnered with sauce specialist Henderson’s Relish and lettering artist Oli Frape to produce 3,000 labelled bottles using a ‘first-of-its-kind’ print process.
The limited edition bottles, which will be hand signed by Oli, will be sold online to raise money for children’s hospital charity, Bears of Sheffield.
Amberley, part of the Coveris Group, revealed it developed a bespoke data solution to create unique combinations of Oli’s hand-drawn letters, whilst retaining his style and Henderson’s signature orange and black design.
Oli Frape said, “My aim when I originally started this project with Henderson’s was to create a truly limited run of just 3,000 bottles and I wanted to explore ways to really capture how unique and limited these could be. Initially we looked at screen printed labels due to the nature of this process producing a slightly different print each time – that uniqueness is part of what makes screen printed artist editions valuable.
“It soon became clear that screen printing was not viable for this kind of label so I was excited to hear that Coveris were exploring and utilising a data-led approach to personalisation which meant each label could still be different from the next in small ways – just like a screen print. The result is a truly limited batch of label/bottle artworks which become more covetable in their scarcity and ultimately drive sales to benefit the charity.”
Andy Wilson, colour director for Coveris’ graphics, labels & board division, who led the project, added, “We are so proud to have worked on this project with both Henderson’s and Oli and hope that our hard work to deliver a completely one-of-a-kind solution really pays off for the charity. Having spent the last 18 months investing and trialling new print technology, we have found a new sweet spot for the use of dynamic, data driven personalisation – made possible through the opportunity to be involved in the full creative process. This has enabled us to really push the technical boundaries of our own print technology through a more inclusive design process.”
Seb Waxman of Henderson’s commented, “From all the team at Henderson’s, we’d like to thank the staff at Coveris for all their hard work on this project. With their help we have created something amazing to raise money for The Sheffield Children’s Hospital Charity. Their support and passion for creating something unique for such a great cause has been fantastic. We are all over the moon with the outcome and we think the people of Sheffield will love this label.”
