COMPOSTABLE packaging producer TIPA has announced its expansion into North America with several senior appointments and a focus on developing US-based capabilities as demand grows for sustainable solutions.
Michael Waas joins TIPA as VP, North America and brings 13 years’ experience from TerraCycle where he helped expand recycling initiatives and partnerships with FMCG leaders including P&G, Mondelez, Nestlé, and Colgate-Palmolive to over 20 global markets.
Also joining the team is John Michels as senior director of sales and market development, with over 30 years’ experience in packaging R&D at major firms including PepsiCo and Kelloggs.
Gary Robinson joins as director of public affairs for North America. He has more than 27 years’ experience in FMCG packaging at The Home Depot, Kraft Foods, Amway and Newell Rubbermaid.
TIPA revealed it brings a portfolio of certified compostable flexible packaging films and laminates to North America, adding that its packaging solutions perform like conventional plastic and are certified compostable. The firm’s packaging is available for fresh produce, dry food and fashion segments.
Michael Waas said, “Brands and consumers alike are looking for sustainable alternatives to traditional plastic packaging, and there is a significant increase in the demand for high-performing compostable options. I’m thrilled to have joined TIPA at such an exciting time for the company, and such a pivotal point for the planet.
“We have ambitious plans for growth in the region, and I look forward to bringing TIPA’s solutions to the pioneering brands that see the commercial and environmental opportunities in making the transition to compostable packaging.”
Daphna Nissenbaum, CEO and co-founder of TIPA, added, “There is an increased focus on the plastic waste crisis in America and a strong need for real circular solutions to environmental problems. We are experiencing growing demand for high-quality compostable packaging solutions and are excited to bring these solutions to a market that could lead to a real revolution in the field.”