A series of new can labels have been produced for the launch of Slingsby Gin’s RTD (ready to drink) range.
The popularity of the category has reportedly created expansion opportunities, resulting in the release of Slingsby Spritz and Slingsby Solo gin & tonic.
Labels were used rather than a printed can to allow flexibility to launch each product and achieve a high level of individuality.
“We’ve seen a huge amount of innovation in labels over the years, and this route allows us to select high quality stock and add embellishments to align with the premium nature of Slingsby,” said Amy Mcleod, Spirit of Harrogate’s marketing manager.
Slingsby used ‘the fabl’ to craft the designs, while The Label Makers provided the print and finishing know-how to create the end product. Having applied multiple finishes, including a ‘tactile embellishment’, The Label Makers said it achieved specific brand pantones and created bespoke metallic colours to ensure the outcome was in keeping with Slingsby’s family of products.
