‘Typical Scottish humour’ incorporated in new porridge packaging

SCOTT’S Porage Oats has launched new packaging across its Old-fashioned and Scott’s Original ranges.

PepsiCo, the parent company of the brand, said that the new packs will see ‘typical Scottish humour’ brought to life – with additions including Scottish phrases alongside their English translations, instructions on the traditional way to cook oats, and the two founding brothers’ spelling of ‘porage’ on the pack.

Heather Doyle, portfolio and innovation brand manager for Scott’s Porage Oats, commented, Over the last year, we’ve seen consumers continue to appreciate authentic brands and products. Scott’s is loved for its established Scottish heritage and simple, high-quality product, our Oats have been Milled in Scotland since 1880 and this is something we wanted to celebrate.

“The new look will help to give our traditional image a modern twist for added stand-out on shelf but also shares more of our personality! We’re focusing on what the brand is about – great tasting, Scottish milled oats.”