COMPOSTABLE packaging producer TIPA is expanding into the Italian market in a bid to capitalise on the growing demand within the country for sustainable alternatives.
Annalisa Nissola has joined the company as its first Italian sales director, bringing more than 10 years’ experience working in sales and business development within the packaging industry. She will lead TIPA’s expansion into Italy and be tasked with generating partnerships across the packaging supply chain.
TIPA revealed that Italy currently boasts over 85 companies active in converting, with exports accounting for almost half of production. TIPA’s packaging is described as a ‘plug and play’ solution adapted for industry machinery and manufacturing practices.
Ms Nissola said, “Italy is a world leader in composting infrastructure and there is high consumer demand for compostable packaging. TIPA’s technology is primed to respond to this demand, and I am excited to work with Italy’s pioneering brands putting the planet first by transitioning to TIPA’s compostable packaging.”
Daphna Nissenbaum, CEO and co-founder of TIPA, added, “TIPA is leading commercial developments and compostable solutions on a global scale, and expanding into the Italian market due to the readiness of its composting infrastructure and strategic geographic location. Annalisa brings a raft of expertise in sustainable flexible packaging that will be crucial to this expansion.”
