ALUPRO, the aluminium packaging recycling organisation, has announced it is backing this year’s Recycle Week, which is being held from September 21-27.
Organised by Recycle Now, this year’s campaign will run under the banner ‘Together We Recycle’ and aims to celebrate household recycling through the Covid-19 pandemic.
Alupro revealed that the UK has collected and recycled more than 95,000 tonnes of aluminium packaging so far in 2020, citing changing public perceptions and positive action from households as being ‘pivotal’ to driving this progress.
Recycle Week celebrates these figures and aims to inspire even more people to recycle. This year’s campaign also aims to thank waste management key workers who kept the industry moving during the lockdown period.
Rick Hindley, executive director of Alupro said, “2020 has been a hugely challenging year. It has, however, highlighted the changing perceptions and widespread determination of householders to recycle their packaging waste, alongside the sheer resilience of the waste management industry.
“Since the start of the year, the UK’s aluminium recycling rates have continued to increase. It’s hugely positive to see such progress through kerbside, bring and on-the-go systems, as well as aluminium packaging recovered from incinerator bottom ash (IBA). With more than 95,000 tonnes collected already this year, we’re well on our way to exceeding targets.
“We’re delighted to support Recycle Week and want to play a key role in celebrating national progress. The campaign reflects the purpose of our own behavioural change campaigns, Every Can Counts and Metal Matters, which are both delivering profound change in national perceptions towards recycling.”
