BIODEGRADABLE and recyclable packaging is at the heart of a new range of vegan-certified vitamins and supplements.
Creative agency Five by Five has launched DR.VEGAN, having designed the brand identity, packaging, typeface and guidelines. Leading with the strapline ‘Better Me. Better Planet’, the brand’s ‘stripped-down, block-colour’ packaging is said to be a riposte to the ‘confusing’ supplements and vitamins market.
Five by Five said the ‘no-nonsense, clear-cut design’ is aimed at an all-inclusive adult market rather than just vegans. The firm added that the ‘bold typeface and natural appearance’ are in ‘sharp contrast’ to the usual supplement look and feel customers would find online.
DR.VEGAN appointed Five by Five to work on the launch and built the brand through a series of creative workshops. The current product offering comprises a daily multi-vitamin, vitamin D3, magnesium, vitamin B12, gentle iron & vitamin C, ashwagandha KSM-66, and choline.
Gordon Lott, co-founder and MD at DR.VEGAN said, “DR.VEGAN is a unique and special brand, providing discerning consumers with the highest quality ethical supplements, and we needed someone to help bring our vision to life. We’d seen how Five by Five had successfully launched other brands in emerging areas and knew they were the right people for the job. In addition to our range, we provide an online diet profile, a first of its kind which provides a personalised recommendation and supports our mission: to simplify nutrition and enable people to understand their needs quickly and accurately, whatever their diet, vegan or otherwise.”
Nick Lawton, CEO at Five by Five added, “We’ve been working with DR.VEGAN from its embryonic stages, and building the look and feel from the ground-up was genuinely exciting. The final product is premium and timeless – in a similar vein to fashion labels nowadays, we found the best way to convey quality was to keep things simple, and create something that allows the product to do the talking.”